It is not useful if it is not used. Although this may seem a truism, it is a reality that we detect in many companies. While most of them do not have a Competitive Intelligence solution, it is true that many have implemented fractional solutions that, in […]
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During conversations with people in general, the only aspect that comes up repeatedly when we talk about competitive intelligence is the general lack of knowledge and in many cases pre-established ideas that contradict reality. Therefore, it would seem a good idea to debunk some of those misconceptions […]
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Companies often use all their internal knowledge but do not always use external information for solid decision making. It is important for a company to understand its position within its market and make decisions based on business intelligence. Technology watch is often confused with competitive intelligence when […]
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The first person to talk about information overload was Alvin Toffler in his book “Future Shock” (1970). In this book he explored the impact of information overload on the lives of individuals from both the physical and psychological dimensions, as well as socially and professionally. Information overload […]
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