It is not useful if it is not used. Although this may seem a truism, it is a reality that we detect in many companies. While most of them do not have a Competitive Intelligence solution, it is true that many have implemented fractional solutions that, in […]
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During conversations with people in general, the only aspect that comes up repeatedly when we talk about competitive intelligence is the general lack of knowledge and in many cases pre-established ideas that contradict reality. Therefore, it would seem a good idea to debunk some of those misconceptions […]
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Companies often use all their internal knowledge but do not always use external information for solid decision making. It is important for a company to understand its position within its market and make decisions based on business intelligence. Technology watch is often confused with competitive intelligence when […]
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